The Norman Rockwell Licensing Company:

• is the only licensing representative which can grant Norman Rockwell's "rights of publicity," i.e., the use of his name, his signature, his reputation, his persona and his likeness for commercial purposes.
• is the exclusive representative of the estate of Norman Rockwell, as to the artwork owned by the Norman Rockwell family. Through it, licensees may obtain the official endorsement and sponsorship rights of The Norman Rockwell Licensing Company, a very valuable addition to marketing and creative strategies. Licensees also have the right to use the official seal of The Norman Rockwell Licensing Company as a further certification of authorization and quality.
• is the sole licensing entity sanctioned and authorized by The Norman Rockwell Family Agency (the entity comprised of the Norman Rockwell family).
• has available over 700 pieces of Norman Rockwell's art -- spanning the artist's 60-year career -- for reproduction and distribution.
• provides a definitive source of information about Norman Rockwell -- his biography, the history and stories behind his paintings, the success of his many works; all this information and more is available to licensees upon request.

According to Tom Rockwell...

Norman Rockwell's son and representative of The Norman Rockwell Family Agency, "... The Norman Rockwell Licensing Company is meant to be a valuable resource for those interested in using my father's art. From concept through execution, our job is to make it easy for fine merchandisers to obtain and use some of the best Rockwell art in their promotional efforts. Our endorsements are exclusive -- and that's a major plus. We license ONLY those products and promotions that meet our quality standards. The creation of this licensing company is part of my family's efforts to preserve the artistic legacy of Norman Rockwell."